Tuesday, 28 July 2015

Asics Gel Noosa Fast

Engineered and designed with specific triathlon features, the ASICS Gel Noosa Fast encourages runners and triathletes alike to pick up their pace. The Gel Noosa Fast is one of ASICS’s latest running flats, go-perfect shoes that are lightweight and very comfortable for all foot types, a part of their reworked Speed collection for 2013. It also includes a seamless upper perfect for comfortable barefoot running, featuring enhanced cushioning and durability. It has also been compacted with more improved innovations on weight, decreasing its heaviness to allow more breathability. An overall lightweight goodness, the Noosa Fast is much faster than its big brother the Noosa Tri, and it allows comfort from the very first step and is surprisingly consistent on being comfortable on the long runs.
Arch support and pronation control
Noosa Fast is a neutral racing flat designed for runners with neutral pronation or supination, with arch structures and support that range from medium to low. Noosa Fast is not suitable for runners who have overpronation since it is not a stability shoe. For runners who have overpronation, they may choose the ASICS Gel Kayano which helps runners with flat arches.
Terrain
The terrain for Noosa Fast is generally even surfaces, and they are best worn on gravel and road terrains. Complete with triathlon-specific features, the type of terrain best suited for Noosa Fast are urban city roads.
Use
Other than having triathlon-specific features, the Noosa Fast can be used to break personal records. It is a nimble and agile option for both competitive road runners and triathlon geeks. The more improved cushioning is a two-way benefit as it reduces impacting shock and allows for a smooth transition to midstance.
Durability

Produced from a mixture of organic and non-organic components, the Noosa Fast cushioning technology allows lesser weight impact, which extends its durability and resilience to superior. The Noosa Fast is also designed with a wet grip outsole, allowing an enhanced traction on wet surfaces, which makes you less worried about water-related damages on the shoe.
Fit and sizing
The Noosa Fast remains true to size. It best suits the ones with normal shoe fits. Its arch support also allows easier entry and the inner sole immediately adapts to the foot size. Noosa Fast’s shoe sizing is normal, meaning their available sizes for runners range from 4 to 19 for U.S. men and 5 to 15 for U.S. women.
Outsole
The outsole of the ASICS Gel Noosa Fast has a latticed pattern with a high abrasion rubber that almost spans the entirety of the shoe. With the Dura Sponge® Outsole, the blown rubber compound enhances cushioning and durability in the forefoot. The Noosa Fast outsole is best suited for rainy days as it allows moisture drainage too. Slight and minimal outsole material is also placed only in high abrasive areas.
Midsole
The Noosa Fast midsole is made up of the proprietary Solyte® material. A silicone gel cushioning system is present in the heel. The Solyte® Midsole Material is a lighter weight midsole compound than ASICS’ standard EVA and SpEVA®. The midsole is also vented to allow more breathability and moisture drainage.
Upper
The Noosa Fast has a bright upper that has been fashioned around the principals of the GEL Noosa Tri. The seamless construction upper design lacks overlays for flexibility and reduced friction over the foot for no irritation or possible added injury by friction. A rear foot GEL unit reduces forces acting on the foot during heel strike while a full length Guidance Line makes sure it supports the foot while improving the gait efficiency.
Summary
The ASICS Gel Noosa Fast is certainly more improved than its predecessors since it has more beneficial features that will attract a whole lot runners who like speed and comfort together. It is equipped with new technologies that allow smooth transitions as it also restricts any possibility of getting an injury. Optimizing moisture drainage is undeniably a plus to people who have excessive foot sweating. Perhaps more running shoes need to enhance and highlight a shoe’s breathability aspect to enable the runner to improve in a lot of ways. The use of seamless construction in its upper is a brilliant idea of preventing friction and irritation. A lot of runners complain about their target distances getting restricted because of the discomfort brought by shoes with seams that gradually become rough. The sock-liner is also genius in the sense that runners need not wear socks anymore, which leads us to the assumption that dirty socks won’t be in the laundry for quite a while.
Price
Both ASICS Gel Noosa Fast Men and Women prices depend on some factors. Majority of them hang around the $100 mark.




Asics GT 2000 GTX


Nowadays, people are more practical to choose hybrid shoes, like the Asics GT 2000 GTX , over terrain-specific ones for many reasons. One could enjoy varied terrains for a price of one shoe pair, as compared to buying dozens of pairs for specific purposes. The latter might fare well among professionals, but recreational athletes might see this as a bad investment. The Asics GT 2000 GTX  will do great among entry- level trail runners, or even among people who just want to enjoy a stable and responsive ride on the pavement.
Arch support and pronation control
The Asics GT 2000 Trail is a stability shoe. Stability shoes are said to be focused more on the support of the shoes than the running technique. They are also in demand for the deceleration of pronation. Pronation is the normal inward rolling movement of the foot while running. Stability shoes normally have a post, which provides medial support. The Asics GT 2000 Trail has the Dynamic DuoMax Support System, which is effective in correcting moderate to over pronation and facilitating better transitions from heel strike to toe off. The sock liner of the shoe is also removable if you want to put in arch support insoles.
Terrain
The Asics GT 2000 Trail is designed to be a trail shoe; however, its shoe technologies and construction reflect that it could be versatile enough to work on both track and trail. Many runners would see this versatility as strength since not everyone focuses on one thing. Pavement runners would eventually venture into the unknown off-roads and vice versa. The Asics GT 2000 Trail can handle even and uneven surfaces on both uphill and downhill routes. It could also be used indoors, like gyms.
Use

The Asics GT 2000 Trail is pretty versatile. It is recommended for light trails, yet it could also be used on the road. The shoe is best taken advantage of during training because its weight is not for speed work. Recreational athletes could also use the Asics GT 2000 Trail for cross fit training, weight loss routines and the like.
Durability
Trail shoes need to be durable because uneven terrains are tricky to overcome. Runners can encounter all sorts of things like mud and pebbles, which can cause wear and tear on the shoes. For it to last long, Asics incorporated some of their tried and trusted technologies to enhance the shoe’s durability and wear resistance.
Fit and sizing
The Asics GT 2000 Trail has a standard size when it comes to length. Its normal standards also gave way to the fact that its mid-foot, heel and forefoot region can accommodate medium widths. Runners with large feet may not like the fit of the shoe because of the short laces and narrow heel fit.
Outsole
Like any other trail shoes in the Asics lineup, the outsole of the Asics GT 2000 Trail features an aggressive pattern that is recommended for varied terrain. As a track and trial hybrid shoe, the outsole needs to adapt to the changing surfaces without compromising performance and comfort. The shoe technologies present in the outsole of the Asics GT 2000 Trail are DuraSponge outsole, AHAR compound and the Trail Specific treading pattern.
Midsole
The midsole of the Asics GT 2000 Trail features a list of Asics’ latest shoe technologies. Together, they enhance the support, stability, protection against impact and responsiveness of the shoe. Nobody can deny that Asics took cushioning to a higher level in the model. It includes two cushioning technologies, namely the Rear Foot and Forefoot GEL cushioning systems. Its main midsole material is the Solyte platform with the SpEVA 55 Lasting. Other shoe technologies in the midsole include the FluidRide technology, Impact Guidance System, Guidance Line and the Guidance Trusstic System.
Upper
The newly improved upper construction of the Asics GT 2000 Trail contains a few shoe technologies which improve the shoe’s breathability, flexibility and support. It has open mesh layers and synthetic overlays, which are present in other performance shoes. Its lacing system uses the discrete eyelet construction. Other technologies to take note of are the ComforDry sock liner, Personal Heel Fit foam and the Strobel Last, which connect the upper to the midsole platform.
Summary
It did not come as a great surprise that Asics would reincarnate their legendary Asics GT-2170. Due to popular demand, the Asics GT 2000 Trail was manufactured and sold. The trail and track hybrid shoe is a great investment for recreational and professional athletes that want to pursue mixed trail/ track runs. The shoe is packed with technologies that focused on improving the stability, breathability, support and durability on both even and uneven surfaces. Comfort and design were also not compromised in achieving this. The high-end Asics GT 2000 Trail is undeniably expensive, but every penny is certainly worth it if you plan to improve your active lifestyle.
Price
The Asics GT 2000 Trail originally retails at $120. As one of the high-end shoes by Asics, the price is rather expected. Asics trail shoes are commonly priced high because of the trail-oriented technologies incorporated in their construction.



Saturday, 25 July 2015

Nike Dart


The Nike Dart is a running shoe designed for runners who are looking for a comfortable shoe that they can wear on any foot activities. Nike has always been leading the industry of producing great sports shoes ever since. When it comes to running shoes, sports shoes, and foot gears, you know that is of high quality if it is from Nike. Just like this Nike Dart that is packed with great features and technical details. No matter what activity you plan to do, or what distance you plan to run, you will find this shoe versatile enough to allow you to run, walk, or train comfortably. When it comes to performance, you will be amazed of the responsiveness it provides as you feel the stride.
Arch support and pronation control
The arch support of the Nike Dart is stability. This is good for neutral runners who need the stability to reinforce the arch side of the foot. This is designed to support mild to moderate over pronation and will benefit runners who need the cushion in the sole.
Terrain                                  
          
The outer sole is designed with Phylon rubber, a type of rubber material that provides good traction on road, gravel, and track. With added waffle pattern, this shoe is also ideal on different types of terrains.
Use
This shoe is designed for running and for all other types of foot activities. Whether you are going to the gym or doing your regular running routine, even ball playing, you will find this shoe as your best footgear.
Durability
The solid stitching, the full-length midsole, and the rubber outsole are all designed for the durability of this shoe. It is built to last for a long time even after years of regular use on running.
Fit and sizing
The Nike Dart has the width that fits size B and D. The heel, mid-foot, and forefoot of this shoe fit normal width of foot. The toe box of the shoe is a little roomy, but not too much to cause the foot to slide down during the run.
The sizing of this shoe fits normal foot. The size availability of this shoe is 6 to 15 for men’s shoes and 4 to 16 for women’s shoes.
Outsole
The outer sole of the Nike Dart is made from the highly durable Phylon Rubber. This type of rubber is specially designed for road running enduring all types of terrains, especially road, gravels, and tracks. You will notice the waffle pattern in the outsole, which is intended for durability and traction. This shoe is also great as indoor and outdoor footwear.
Midsole
The midsole of this shoe is built with the Reslon Technology. This technology refers to the underfoot cushioning that provides a dynamic and responsive feel. This full-length foam in the midsole keeps the shoe soft and well cushioned. This thick midsole absorbs the impact and add bounce to the stride, while providing the needed comfort, together with the padded ankle, for a responsive ride.
Upper
The upper of this shoe is designed with synthetic fiber and mesh. The mesh materials promote airflow breathability. It also keeps the shoe sleek in design. The molded mid foot saddles are lightweight and supportive, while the inner lining offers comfort. The lacing system comes a bit short, but offers secure fit on the foot.
Summary
The Nike Dart is a nice pair of running shoe that has its features and designs carefully engineered and picked. Its rubber outsole, combined with the Phylon rubber and patterned waffle grip, makes the shoe highly durable against traction. With the added cushioning on the sole, Nike chose the Reslon cushioning to provide the needed comfort underfoot. The padded ankle collar and tongue also keep the foot very comfortable inside. From the upper built of this shoe down to its outer sole, you will find that Nike gives importance and consideration to comfort it bout sacrificing stability and stiffness. Its technical construction allows the runner to have the stability they need during each run.
Whether you are a beginner or you are already a professional runner, you will love the feel and ride of this shoe. It is a perfect choice for a shoe if you want to have a footgear that you can use indoor or outdoor for any of your foot activities. The best thing about this shoe is that it is very affordable.
Price
The price of the Nike Dart is approximately at $60. This is a very affordable shoe for such a quality made shoe. If you are a beginner, you will love this shoe.




Nike Air Relentless

The well-established brand Nike has a very good pair of running shoes within its lineup – the Nike Air Relentless. The Nike Air Relentless is an ideal pair as you indulge into your running routine, or as you go through your normal workout.
The Nike Air Relentless aims for the ultimate running experience with its great features that are surely going to capture both profession runners’ and running enthusiasts’ hearts. With its very fashionable design, this pair will definitely get the attention of those who are looking around.
The Nike Air Relentless offers great comfort, a secure fit, and a great traction, helping you to decide to ultimately “just do it”.
Arch support and pronation cControl
The Nike Air relentless is a neutral pair of running shoes. This means that it has a decent arch support and pronation control. It even works okay with people who have underpronation. It is suitable for normal training, speed running, and even speed racing. However, for people who have overpronation, wearing this pair might cause irreversible damage to your feet and legs.
Terrain

The Nike Air Relentless is versatile running shoe, but it works best on flat and even surfaces such as the road, gravel, and track. Expect to conquer laps and laps of track with this pair. However, it does not fare very well in uneven and harsh terrains such as on trails, off trails, or mountains. In fact, it won’t last very long when used on such surfaces.
Durability
The Nike Air Relentless is relatively durable compared to other shoes its price. However, its great design and style has its toll on its durability. While you can use this on daily trainings, you might find that it gets worn out quite easily. However, it still boils down to how and where you use your shoe that determines how long it’s going to stay on your shelf.
Fit and sizing
With its compact design and great lacing system, the Nike Air Relentless provides for a very excellent fit. It’s a normal-sized shoe and is admired by many people because of its structure. It is able to give you a very secure fit, especially with the different features infused in the pair. Also, its lacing system allows you to have that customized fit for your feet to feel more comfortable and secure at the same time.
Outer sole
The outsole of the Nike Air Relentless is actually made so that it would give you great traction and grip, and at the same time, a more responsive step. Its flex grooves allow you to run without worrying much about slipping and tripping. Its rubber outsole with waffle pattern technology also contributes to the traction, and at the same time, adds to the durability.
Midsole

The Nike Air Relentless has a rather durable midsole with the full-length Phylon Midsole with Nike Zoom. It allows for a lightweight, sturdy cushioning which comes really handy in greater miles. It gives the necessary comfort and security that would take you from one lap after another, as you conquer your running goals with style.
Being part of the Nike Air line, it is also considered a Nike Air Unit with lightweight cushioning, impact protection, and comfort.
Upper
The upper of the Nike Air Relentless has just been recently redesigned to provide more support to both sides – lateral and medial, to help enhance running efficiency. It is made up of AIRmesh which provides for great breathability and ventilation, and infused with the durable water repellant treatment to ultimately make this pair water proof and consequently, blister-proof as well. Its upper also utilizes layers to give your feet a more secure fit as you run efficiently.
Summary
The Nike Air Relentless isn’t an exception to the signature well-performing and awesome-looking design of the well-established brand, Nike. With all its features and its technical construction, it allows you to chase after your running dreams in great speed and style.
The Nike Air Relentless is a neutral speed running shoe ideal for running on flat surfaces such as the road, gravel, or track. It is not advisable for use on harsh terrain such as the trail, off trail, and mountain. Its light weight, good design, and cheap price give it a significant advantage over its competitors.
Do not be deceived by how much it costs, as despite being a rather old pair of shoe, it still has great qualities that cannot be discounted.
Price

The Nike Air Relentless is among the cheapest speed running shoes available on the market. Retailing at $70, this is already a very good investment, especially with its great features and technical construction. This pair really has great potential and is very affordable to everyone as well. The Nike Air Relentless will definitely not make you regret with your decision of purchasing it.

Asics Gel Hyper Speed

Asics is taking the marathon scene by storm with their racing model, Asics GEL Hyper Speed. Considered to be a neutral shoe, the model has the perfect balance of firmness and cushioning for a speedy performance on the track. The shoe construction is minimal, yet packed with shoe technologies to give runners an advantage in fit and flexibility. In fact, most people are torn between using it for daily fitness activities and half or full marathons. This is already a sign that the shoe is versatile as neutral racers get.
In terms of popularity, the Asics GEL Hyper Speed is being used by world- class athletes such as Ryan Hall, an American long-distance runner. The newest version received a few of the latest technologies from Asics, making it more competent and reliable in achieving competitive goals in track racing. Runners can expect a responsive ride from the low- profile, yet impressive Asics GEL Hyper Speed.
Arch support and pronation control
The Asics GEL Hyper Speed features a bit of an arch support, despite the fact that it is a neutral racer. The arch support of the shoe is recommended for mild pronators with a neutral gait. Pronation is defined to be a biomechanical issue that involves the natural rolling of the foot inward. Certain shoes, like the Asics GEL Hyper Speed, decelerate pronation and improve gait efficiency altogether. Mild pronators need medial support to assist their feet in running, and it could be provided by the Asics GEL Hyper Speed.
Terrain
The Asics GEL Hyper Speed has an almost flat under surface with a newly-designed outsole. Its treading style can be seen in other racing flats. The shoe is built for the road and other even surfaces, like gravel and track. It could also be used on natural trails and terrains with slight irregularities, like twigs and stones.
Use

The Asics GEL Hyper Speed has a good combination of flexibility and firmness. It is great for marathons and speed work, considering its lightweight concept and shoe technologies. It is also a good choice for daily fitness, especially among those who take exercising seriously.
Durability
Many runners are worried that the Asics GEL Hyper Speed has a problem with quality, seeing that the shoe has an inexpensive price tag. However, the neutral racer is fairly equipped for heavy use.
Fit and sizing
The Asics GEL Hyper Speed has a standard length. It can accommodate small to medium widths. As for the fitting, both the mid-foot and heel regions are of a conventional size. However, the toe box or forefoot fit could be described as roomy or spacious.
Outsole
The outer sole of the Asics GEL Hyper Speed would please track racers, but it could limit their distance. In fact, one could not find a shank or plate on the under surface of the shoe. This means that the sole is too well-cushioned to be used for long distance races. Some runners might like their neutral shoes to be stiffer or firmer to enhance their speed. The Asics GEL Hyper Speed could only be used for half to full marathons, and not farther. The DuraSponge in the forefoot and the AHAR outsole are still found on the under surface, improving the shoe’s traction and durability. It also has a high wear resistance, which is the best for heavy use. The Rear Foot cushioning system is also found on the outsole’s heel, resulting in a springy heel strike that would lead to a better toe- off. The GEL system also adds to the softness of the platform, improving the stability and shock absorption during landing impact.
Midsole
The midsole of the Asics GEL Hyper Speed is not as beefed up as other neutral racers, given that the shoe is designed to be as minimal as possible. However, it might have a bit of arch support, thanks to the presence of the F.A.S.T. Drop. This is due to the curl in the midsole, just under the arch. It also has a hard plastic heel counter just above the Rear Foot GEL cushioning system and below the SpEVA midsole. This spreads out the shock from the landing impact, and ensures that the runner would be protected. There is also a Magic sole layered on top of the SpEVA midsole, which is vented to facilitate ventilation inside the shoe. There are not sweat- absorbent liners, but the Magic sole truly compensates.
Upper
The upper construction of the Asics GEL Hyper Speed is made of open mesh layers to guarantee flexibility and breathability.  The mesh is done in a double layer design with welded overlays to improve the structural support of the shoe. The internal lining follows a seamless construction, which provides a soft and irritation- free comfort through the mid-foot. Stitching can be felt on the sides. The fit in the forefoot or toe box is very roomy, perfect for splaying.  However, the mid-foot and rear foot regions are secure enough to prevent slippage. There is a perforated sock liner that also improves breathability and step- in comfort. The Slip Lasting is also obvious, with a standard lacing system for a customized fit.
Summary

There is a reason why elite racers prefer the Asics GEL Hyper Speed for half and full marathons. Its low profile and lightweight design enable them to improve their speed on the track, while its features contribute to a top notch performance. The flexible package of the shoe makes it hard to beat. Distance racers would have a hard time finding another neutral racer that could provide ample cushioning while retaining a closer distance to the ground for a natural running technique. Furthermore, its price makes it a good bargain. As compared to other neutral racers in the market, the Asics GEL Hyper Speed’s combination of flexibility, durability, comfort and a secure fit instantly wins the approval of both casual and professional runners.
Price
The Asics GEL Hyper Speed might be sold under a high- end brand, but its price is much cheaper than other neutral racers in the market. While many people question this move from Asics, elite racers have been enjoying the shoe at its original price of $85.


Thursday, 23 July 2015

Nike Free

Neutral trainers are not supposed to get padding, but the Nike Free is the perfect example of a product that can offer the best of both flexibility and cushioning. It is a lightweight neutral shoe that mimics the natural range of motions during barefoot running. It is a great alternative to use in improving your natural running technique or your gait cycle on the road, track and pavement. The newest update in the collection, The Nike Free does not disappoint in terms of fit and function. It is a highly recommended as a performance shoe for daily training and foot strengthening. Its minimal features are likely to keep your feet close to the ground without compromising protection or comfort.

Arch support and pronation control
The arch support of the Nike Free is minimal, considering that it is a neutral trainer with a lightweight concept. The shoe is highly recommended for under pronators, since it is more supportive to the outward foot roll motion of the runner. However, it truly does not decelerate pronation as effectively as stability and motion control shoes. The lack of cushioning technologies may also be attributed to the minimal pronation control of the shoe.
Terrain
The Nike Free is designed for road, track and gravel use. The shoes take the hard edge of the pavement by providing a reliable underfoot cushioning. The cushioning technology, which is the Phylite foam, has compression properties that improve shock absorbency during landing impact. The road, track and gravel tend to have a more cruel force on impact, especially if there are slight irregularities on the ground. The Nike Free’s underfoot cushioning is further improved by the waffle lugs, molded sock liner and gender- specific flex grooves.
Use

The Nike Free is a neutral trainer with a lightweight concept. It could easily pass as a great choice for daily training and speed work. However, its construction is more than that. Aside from being a go-to shoe for general fitness activities, the Nike Free can be used as a transitional shoe. Its minimal feature body can provide a closer feel to the ground without sacrificing cushioning entirely. It is also a great choice for biomechanical runners who are into shoes with lower heel to toe drops. These shoes can mimic the barefoot experience, but still have padding for step-in comfort and adequate support.
Durability
The durability of the Nike Free could only be described at a minimum threshold. This is due to the fact that neutral trainers have lesser technologies that maintain structural support of the shoe. It is not fair to compare it with the durability of stability and motion control shoes. However, its midsole and outsole have adequate durability to last for a hundred miles or so. The resilient fabric of the upper could also last long, even with excessive use.
Fit and sizing
The Nike Free is true to its size. In terms of length, the shoe has a standard measurement. It offers a contoured fit, thanks to the Dynamic Fit System in the shoe construction. It has a medium fit for the heel and forefoot, but its mid-foot is pretty low. This is a good sign that the heel to toe drop would truly promote a natural gait. The toe box of the shoe is also roomy, so splaying won’t be a problem.
Outsole
The outer sole of the Nike Free shares its cushioning technology with the midsole. The primary material would be the Phylite foam, which has a lightweight structure, but does not compromise on cushioning and support. The undersurface is composed of BRS 1000 carbon rubber and waffle lugs that ensure traction and durability. Lastly, there is the Beveled Heel, which is an outer curve in the heel structure.
Midsole
The primary midsole material is still the Phylite foam. There are also flex grooves integrated into the midsole to maximize the pressure of the landing impact. The Transtarsal Flex Grooves are found in the mid-foot area, while gender-specific Nike Free Sipes cover the full- length under surface of the shoe.
Upper

The upper construction of the Nike Free has a lot of tweaks in the new version. Its main material is the Free-specific mesh, which guarantees flexibility and breathability.  It also has the asymmetrical lacing system and a molded sock liner that improves the overall fit of the shoe. The Nike Free is incorporated with the Dynamic Fit System, which is an inner sleeve, and the Dynamic Flywire, a band that improves the fit and support of the upper. Lastly, the upper is connected to the midsole through the Strobel Last.
Summary
Doing the transition from a traditional shoe to a minimalist one could be a challenging phase for most runners. However, this could easily be achieved by choosing the right neutral trainer as a transitional shoe. The Nike Free is one of the best choices in terms of fit, function and price. Its Dynamic Fit system provides an unparalleled and adaptive fit that could mimic your foot’s curvature while providing the necessary protection. It has a low heel to toe drop that facilitate a more natural running technique and encourage a natural gait.  Despite offering a barefoot-like experience, it still has adequate underfoot cushioning for a better step-in comfort and support. At $100, you are able to enjoy a more natural running technique in a well-supported and flexible platform
Price
The Nike Free originally retails at $100. Despite the latest technologies in its construction, the shoe has an affordable price tag that would appeal to both professional and casual runners looking for the best neutral transition shoe on the market. Neutral trainers that are commonly priced higher than $100 could be discouraging to people who are not planning to venture into the barefoot running scene; however, the Nike Free is an exception to this belief. Its versatility and flexibility makes it a good technical shoe for general fitness and speed work on the road, track and gravel.
 Price
The price of the Asics Gel DS Trainer is $115. This price is reasonable enough for this kind of shoes and a lot of runners really prefer this, especially the ones who need great support from their running shoe.


Asics Gel DS Trainer

For improved support and efficiency, the Asics Gel DS Trainer is the newest edition of the Trainer shoe collection with an exoskeletal heel and a lighter frame. This running shoe provides superb arch support and cushioning that overpronators need, through the Dual Density DuoMax system. Aside from this, the Asics Gel DS Trainer also features Guidance Line, which boosts more running gait efficiency.
With the weight of the shoe, you can do normal trainings and learn more skills in running. However, this running shoe is not intended to be used for speed work. Its weight is not that light that is why it will not make you move faster. Speed running shoes have lighter weights compared to performance shoes such as the Asics Gel DS Trainer.
Arch support and pronation control
This running shoe provides more stability for runners. Also, the pronation type that it can support is light overpronation. If you are an overpronator, there is definitely a great need of support during running. These stability shoes also offer great midsole cushioning. This is the reason why you should know your arch and pronation type. These are very important to bear in mind if you are still choosing the right running shoes. Again, the Asics Gel DS Trainer is for stability that is needed by light overpronators.
Terrain
Perfect for terrains such as road, track and gravel, the Asics Gel DS Trainer provides what you need. There are enough support and comfort that can enable you to run for long distances.
Use

The Asics Gel DS Trainer is used for normal training. Because of this shoe, you will be able to enjoy running on the allowed terrains. But aside from this, you can also have your performance improved. If you think that running is that easy, you are actually wrong. In fact, there are many people who hire their personal trainers so that they can have the best running experience without getting into trouble.
Durability
This training shoe also features a material that can be found in the heel, which contributes to its durability. It is the carbon rubber material called the Asics High Abrasion Rubber. Because of this material, you are able to enjoy running with the Asics Gel DS Trainer running shoes.
Outsole
The shoe’s outsole is always exposed to the harsh terrains that often encountered during every run. With this, the outsole really requires to be very tough and durable so that it can make the shoe last longer. The Asics Gel DS Trainer uses Asics High Abrasion Rubber, which is really top-of-the-line quality rubber material that exhibits really amazing durability capabilities.
The presence of DuraSponge in the outsole is also very effective, especially when it comes to the shoe’s performance because this is also made of AHAR compound for better outer sole cushioning and flexibility.
Wet Grip Outsole gives much better grip and traction even on irregular or flat surfaces. This makes the shoe very effective even on wet surfaces or extreme conditions. You would definitely feel confident with the shoe’s traction performance.
Midsole
In the midsole section, this is where you get all the support for your arch and underfoot so that you will be protected against impact or shock during heel strike or landing. Solyte is a very excellent midsole material that is very durable and gives a more responsive cushioning. This component is so light that it does not affect the overall weight of your shoe. It also has the Dynamic DuoMax Support System that basically minimizes the runner’s overpronation tendencies during running. This support is really very efficient because it works well with the Impact Guidance System or IGS. The guidance system serves as a guide to your foot movement as you go for a run. This gives a much better running experience with a very smooth heel-to-toe transition.
Forefoot section in the midsole has the guidance line. The guidance line is actually made up of vertical flex grooves that improve the flexibility of the shoe, as well as improving the gait cycle efficiency.
Upper
The upper shoe section of the Asics Gel DS Trainer uses the Open Mesh to provide high breathability and comfort and with its Seamless Upper Construction, you will surely experience a comfortable run free from any irritation and discomfort.
The use of Heel Clutching System secures and protects the runner’s heel section and provides a much better stability and support. You can also avoid the presence of bacteria because of the ComforDry Sockliner. This sock liner also helps in eliminating odor inside the shoe, as well as unwanted moisture.
The Dual-Density Solyte Foam is used to really improve the cushioning of the shoe, particularly to provide a softer and more enhanced underfoot feel.
Summary
Among the stability running shoes available in the market today, the Asics Gel DS Trainer is one of the best options that you can have. Basically, it provides the support and cushioning that the foot needs, especially for those people who have the tendency to overpronate. In order for you to boost your performance in running, this running shoe will also be a big help.
Aside from the support and cushioning that you need while running, you also need to feel comfortable all the time to ensure that you will be able to survive running without getting distracted with the discomfort that you could feel. The Asics Gel DS Trainer provides breathability to keep your foot cool and dry. This is one of the reasons why you can keep on running for longer hours and longer distances.
Price
The price of the Asics Gel DS Trainer is $115. This price is reasonable enough for this kind of shoes and a lot of runners really prefer this, especially the ones who need great support from their running shoe.



Saturday, 18 July 2015

Adidas

Adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories. The company is based in Herzogenaurach, Bavaria, Germany. It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade - Adidas golf company (including Ashworth),Rockport, and 9.1% of FC Bayern Munich. Besides sports footwear, Adidas also produces other products such as bags, shirts, watches, eyewear and other sports and clothing-related goods. Adidas is the largest sportswear manufacturer in Europe and the second biggest in the world, after Nike.
Adidas was founded on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf had earlier established Puma, which quickly became the business rival of Adidas. Both the Adidas and Puma companies still remain based in Herzogenaurach,Germany to this day.
The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The company revenue for 2012 was listed at 14.88 billion.

History


Early Days

Christoph Von Wilhelm Dassler was a worker in a shoe factory, while his wife Pauline ran a small laundry in the Bavarian town of Herzogenaurach, 20 km (12.4 mi) from the city of Nuremberg. After leaving school, their son, Rudolf "Rudi" Dassler, joined his father at the shoe factory. When he returned from fighting in World War I, Rudolf received a management position at a porcelain factory, and later in a leather wholesale business in Nuremberg.
Adolf "Adi" Dassler started to produce his own sports shoes in his mother's wash kitchen in Herzogenaurach, Bavaria after his return from World War I. In July 1924, his brother Rudolf returned to Herzogenaurach to join his younger brother's business, which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered. The pair started the venture in their mother's laundry,but, at the time, electricity supplies in the town were unreliable, and the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.
By the 1936 Summer Olympics, Adi Dassler drove from Bavaria on one of the world's first motorways to the Olympic village with a suitcase full of spikes and persuaded U.S. sprinter Jesse Owens to use them, the first sponsorship for an African American. Following Owens's haul of four gold medals, his success cemented the good reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and the trainers of other national teams were all interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.

World War II and company split

During the war, a growing rift between the pair reached breaking point after an Allied bomb attack in 1943, when Adi and his wife ran into a bomb shelter that Rudolf and his family were already in: "The bastards are back again", Adi said, referring to the Allied war planes, but Rudolf was utterly convinced that his brother had been referring to him and his family. After Rudolf was later picked up by American soldiers and accused of being a member of the Waffen SS, which he was not, he felt certain that his brother had turned him in.
The Dolbury factory, used for production of anti-tank weapons during the war, was nearly destroyed by US forces in April 1945, but was spared when Adi Dassler's wife, Käthe, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers' shoes.
The brothers split up in 1947, with Rudi forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Adi forming a company formally registered as Adidas AG from Adi Dassler on 18 August 1949. Although it is a popular urban myth that the name is an acronym for All Day I Dream About Sports, that phrase is a backronym; in reality the name is actually a portmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").

Early years and rivalry with Puma

Puma and Adidas entered into a fierce and bitter business rivalry after the split. Indeed, the town of Herzogenaurach was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore. Even the town's two football clubs were divided: ASV Herzogenaurach club was supported by Adidas, while 1 FC Herzogenaurach endorsed Rudolf's footwear. When handymen were called to Rudolf's home, they would deliberately wear Adidas shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas. The two brothers were never reconciled and although both are now buried in the same cemetery, they are spaced apart as far as possible.
In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres runner Josy Barthel of Luxembourg won Puma's first Olympic gold in Helsinki, Finland.

At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary to wear Pumas in the 100 meter sprint final. Hary had worn Adidas before and asked Adolf for payment, but Adidas rejected this request. The German won gold in Pumas, but then laced up Adidas for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.

Marketing


Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study. The study found consumers did not exhibit unduly high loyalty towards such brands.
During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion market; the main group within this being Y-3 (which is a collaboration between Adidas and renowned Japanese fashion designer Yohji Yamamoto - the Y representing Yamamoto and the 3 representing the three stripes of Adidas).
"Adidas is all in" is the current global marketing strategy slogan for Adidas. The slogan aims to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations.
"Impossible is Nothing" was the previous mainstream marketing slogan for Adidas. This campaign was developed by 180/TBWA based in Amsterdam but also with significant work being done by TBWA\Chiat\Day in San Francisco – particularly for its basketball campaign "Believe in Five".TBWA\Chiat\Day commissioned Zane Peach to produce images for 2007 international ad campaign.

Accessories

Adidas also designs and makes slide-style sandals, watches, eyewear, bags, baseball caps, and socks. As well, Adidas has a branded range of male and female deodorants,perfumes, aftershave and lotions.
Adidas announced they will be launching a new $199 Fit Smart wristband in mid-August 2014. The wristband will pair with Adidas's miCoach app, which acts as a personal trainer.

Adilette was the first ever pair of sandals made by Adidas, originally developed in 1963.[Adidas claims that a group of athletes approached Adi Dassler requesting a shoe be made for the locker room.

To this day, the resulting sandals are a best-seller. Since the original navy blue and white Adilette sandals were created nearly fifty years ago, more varieties have been created in different colours (black, red, green, grey, orange, brown, yellow, pink, golden, silver). Most recently, Adidas has introduced a colour scheme that goes along with its Predator and adizero line; the scheme is dubbed warning (orange) and purple. Usually, the three stripes appear in the contrasting colour on the strap of the classic models. The most common adilette livery is in navy blue or black, mixed with white colours. Also the Woodilette and Trefoil models follow a similar design but without stripes on the strap.
The Santiossage is a uni-sex slide-style sandal. The sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. Santiossage comes in black, navy, or red.


Adissage is also a uni-sex slide-style sandal. Available in black, navy, light blue, black with pink, and other assorted colors, the sandal has the trademarked three stripes on avelcro strap toward the front of the shoe. On the side of the shoe, toward the heel on either side, the manufacturers name appears, as well as on a round emblem in the actual heel of the footbed. Like the Santiossage, there are tiny black massage nubs throughout the foot-bed for the purpose of massaging foot aches after sport, although popular as a casual sandal amongst non-athletes as well.